Monday, March 17, 2008

Ferrari Argentina by Bertschi & Iacona

Authors Cristián Bertschi and Estanislao Iacona have released another book in their series about significant car manufacturers in Argentina – Ferrari Argentina. The two authors have already received renowned acclaim for Alfa Romeo Argentina and Bugatti Argentina. The Ferrari Argentina will further strengthen the writers’ reputation.

The books in the series tackle common themes. Bertschi and Iacona narrate automobile history and contemporary racing under the context of prevailing socio-economic conditions in Argentina. The country was a breeding ground for racing legends. Argentina produced the likes of Fangio and Gonzalez. The country also had a market for wealthy automobile enthusiasts.

Argentina was home to a strong Italian ex-patriot community. Because of this, the country welcomed imported automobiles from Europe. However, it took a couple of years before the Ferrari made its mark. It did so in the racing circuit. Grand-prix race driver Carlos “Charlie” Menditeguy put Ferrari in the books in 1950. Menditeguy endorsed the Ferrari 166 MM Spider. After his stint, a succession of drivers endorsed the Ferrari brand.

The book narrates the tale of these people. It tackles Ferrari’s lineage in Argentina from the 1950’s to the 1970’s.

Sources: ClassicDriver

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